The Long-Term Vision
Homecoming Nigeria 2030
A New Era of Connection Between Nigeria and the World.
Nigeria’s story is global. It lives in the people, cultures, ideas, businesses and communities that connect the country to every part of the world.
Homecoming Nigeria 2030 is Visit Nigeria’s long-term ambition to create a deeper and more enduring relationship between Nigeria and the world.
It is an invitation to discover Nigeria, experience Nigeria, return to Nigeria, reconnect with Nigeria and build with Nigeria.
A long-term Visit Nigeria ambition.
More Than a Visit. A Lasting Connection.
A person may first discover Nigeria through a story.
They may choose to visit.
They experience the people, culture, food, cities, landscapes, creativity and energy of the country. They build relationships. They return.
They may become a customer, partner, investor, supporter, entrepreneur or part of a wider global Nigerian community.
That is why Homecoming Nigeria 2030 looks beyond visitation. It is about what happens before the visit, during the visit and after the visit.
From visiting Nigeria to being connected to Nigeria.
- Discover
- Visit
- Experience
- Return
- Connect
- Build
Nigeria, Open to the World.
By 2030, Visit Nigeria’s ambition is to help create a stronger pathway between Nigeria and the people around the world who want to discover it, experience it, return to it, invest in it and build with it.
Homecoming Nigeria 2030 brings together the forces that shape Nigeria’s global connection:
- Travel
- Culture
- Creativity
- Diaspora
- Business
- Investment
- Destination Development
- Shared Opportunity
The ambition is not to create one moment.
It is to help build an enduring movement of return, participation and connection.
A Shared Invitation.
The Global Nigerian
For Nigerians and people of Nigerian heritage around the world seeking family, heritage, identity, culture, opportunity and home.
The First-Time Visitor
For people ready to move beyond headlines and experience Nigeria for themselves.
The Returning Visitor
For people who have already discovered Nigeria and want a deeper relationship with the country.
The Creative Community
For artists, musicians, filmmakers, designers, storytellers and cultural leaders helping shape the story of Nigeria.
Businesses and Investors
For organisations looking to participate in the growth of Nigeria’s visitor economy, culture, experiences and global connections.
Destinations and Communities
For states, cities, local businesses, hospitality operators and communities with experiences worth sharing with the world.
Homecoming Nigeria 2030 will be built with Nigeria and the world.
The Journey to 2030
A Stronger Nigerian Story
More authentic, contemporary and confident storytelling about Nigeria’s people, places, culture and possibilities.
More Reasons to Visit
Greater visibility for destinations, experiences, culture, hospitality, food, events, creativity and local businesses.
Easier Visitor Journeys
Improved pathways to discover, plan, access services and experience Nigeria with greater confidence.
Deeper Global Nigerian Connection
More ways for the global Nigerian community to return, reconnect, participate, invest and build.
Stronger Partnerships
A growing network of destinations, businesses, creatives, institutions, communities and partners working towards a shared ambition.
The Journey Home Can Begin Anywhere.
Nigeria’s relationship with the world is bigger than geography.
For many people, Nigeria is a destination.
For others, it is memory, family, identity, culture, opportunity and home.
Homecoming Nigeria 2030 is an invitation to be part of the next chapter.
Discover. Return. Reconnect. Participate. Invest. Build.
Build Homecoming Nigeria 2030 With Us.
Homecoming Nigeria 2030 will require collaboration across travel, culture, hospitality, technology, business, investment, media, destinations and communities.
We are looking to connect with organisations and people who believe in Nigeria’s potential and want to help build a stronger relationship between Nigeria and the world.
Nigeria Has Always Had the Story.
Homecoming Nigeria 2030 is about building the connection.